THE BRIEF
Education travel company Global Vision International were using a mixture of freelancers, a marketing agency and interns to cover multiple needs with limited success. They needed a part time marketing manager (65 hours a month) to provide strategic direction, run campaigns and manage their freelancers. As a travel company they experienced high levels of seasonality, so they required the flexibility to increase their hours to 145 hours a month for 4 to 6 months a year.
They also needed access to additional specialists on an ad hoc basis including Social Paid Advertising, Video Editing, Content Creation and design.
